Concept - This type of video includes a specific idea. It generally does not have a story and uses images and other techniques to create a unique and different video. The images may or may not relate to the lyrics of the song, but there should be no real plot within it.
Narrative - This is a music video with a story behind it. The story may follow the plot of the lyrics, or it may be a completely different plot. It generally does not include the artist, but there have been examples which have included the artist in the past.
Performance - This includes the artist/artists performing the song which is being played. This may include instruments or it may just have the band singing along with the song.
However, there are exceptions to these rules. For example, the music video for "Teenage Dirtbag" by Wheatus involves a storyline, but at the end of the video the band can be seen performing the song on stage during the story, so this mixes the performance based video with the narrative based video to create something different.
Another example is the video for "Crazy" by Gnarls Barkley. The singer can be seen singing the said song, but it is all played out within a black and white conceptual way.
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